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- Salesforce’s customer loyalty program enters Polygon
Salesforce’s customer loyalty program enters Polygon
TokenProof taps Coinbase Wallet, Mastercard as metaverse payment processor, and more metaverse stories today
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The Future, today. In just 3 minutes.
In a move that marks another major company’s investment in customer engagement initiatives using web3, CRM software firm Salesforce partners with blockchain platform Polygon for an NFT-based loyalty program. Here’s the lowdown:
Polygon Labs president Ryan Wyatt tweeted that Salesforce will help its clients onboard to Polygon with its management platform to create token-based loyalty programs.
Just days ago, Saleseforce said it is expanding its client services to include managing NFT-based loyalty programs, noting on its website clients can track real-time blockchain data from collections launched on Ethereum and Polygon within their CRM.
Loyalty programs are a big cash cow for enterprises, with repeat customers producing roughly 40% of business revenue. Blockchain, on the other hand, is increasingly boosting customer engagement and rewarding loyalty. Some examples:
BlockFi and Gemini announced credit cards offering bitcoin rewards.
Mastercard last year supported NFT-based loyalty program Uptop via its startup engagement program.
Blockchain-based marketing platform TokenProof announces the launch of its new self-custody wallet powered by Coinbase's Wallet as a Service, marking another step for blockchain’s greater accessibility and user-friendliness. Here’s what we know so far about the self-custody wallet:
Touted easy to set up, use, and store digital assets safely
Eliminates one of the biggest barriers to entry for traditional consumers
The wallet-based interactions between users and brands trackable on the blockchain, providing valuable insights for businesses to drive personalization
Besides increasing the chances for mass adoption of web3 tools and innovations, the “game changer” TokenProof's new upgrade opens up new possibilities for traditional brands and users to participate in on-chain experiences.
2023 is playing out to be the year when the metaverse industry charts a continued growth path, with virtual worlds increasingly entering more industries and spheres of private and public lives. Some numbers and stats worth combing through:
Gen Z, the first gen to grow up with digital tech, is expected to significantly drive metaverse growth. The majority of metaverse users are ages 18-34 years old; some 37% of Gen Z are keen to use AR and VR while 57% believe that virtual reality will change the way they work, learn, and socialize.
The most popular use cases for virtual reality are gaming (69%), followed by videos (52%), and virtual experiences (51%).
Popular gaming-focused metaverse platform Roblox $923.9M in revenue in 2020 and has a market capitalization of over $40B as of early 2022. In-game advertising, a growing revenue stream, will reach $20B by 2027.
In terms of the future, businesses are predicted to have virtual storefronts within metaverses, just as they offer physical storefronts and e-commerce sites today. If Decentraland’s Metaverse Fashion Week and Lamborghini’s NFT road trip game are any indication, more brands are exploring the virtual realm to capture their target audiences - and make them stay awhile.
In a major move toward dominating the virtual commerce scene, Mastercard has teamed up with Xsolla and Immersve to become the default payment processor of the virtual world.
Through this collaboration:
Xsolla will integrate Mastercard's digital payments technology into its platform, which will enable developers to accept payments from Mastercard's vast network of users.
Immersve, a virtual advertising platform, will leverage Mastercard's capabilities to facilitate seamless virtual transactions between advertisers and consumers.
As the metaverse continues to expand and attract more users, virtual commerce is expected to become an even more lucrative aspect of the ecosystem. Mastercard’s involvement is expected to help streamline the virtual commerce experience and bring more users into the fold, ultimately driving the metaverse’s mass adoption.
🏃♂️ Quick Hits
🎮 Gaming
20-year-old metaverse game Second Life is getting a mobile app. (Link)
Japanese game firm Platinum Egg brings web3 game CrossLink to Concordium. (Link)
Top tips to optimize your gaming PC for VR gaming. (Link)
10 Liverpool studios have got game, trooping to the Game Developers Conference (GDC) to show creative prowess. (Link)
Virtua Fighter NFTs combine the might of blockchain-based NFTs with the legendary titles of the series. (Link)
Star Life is a social MMO game hyping the party and event aspect of the metaverse. (Link)
🕶 Fashion
Streetwear brand Drug Receipts (DRx) unveils its latest drop at SXSW 2023 and new revenue model turning holders into a “custom storefront.” (Link)
Tommy Hilfiger is bullish on the metaverse: “Our community, our fans .. are living in it now, but it’s just going to expand greater and greater worldwide.” (Link)
Margaret Zhang had bagged the top role in Vogue China, one of her 2022 covers exploring fashion’s collision with the metaverse. (Link)
Digital fashion is more sustainable, more accessible, and easier to scale for big brands, House of Blueberry notes. (Link)
Madeium can connect its 3D printed sneakers with blockchain ownership, then paired with anti-counterfeiting tech. (Link)
3D social and co-experience platform Spatial explores “future heritage” in fashion. (Link)
🏀 Sports
NBA point guard Baron Davis on bringing athletes to web3. (Link)
How will the sports landscape evolve in the metaverse? (Link)
Athletes like “Sugar” Ray Leonard, Ray Leonard Jr., and “Sugar” Shane Mosely form the KO Kings team ownership group in the SimWin Sports Football league to deliver sports to the virtual realm. (Link)
Connect with fellow golfers worldwide by walking around in standalone mode or interacting in the clubhouse - only in the Play Today golf metaverse. (Link)
This Lynn student and sports analyst uses the metaverse to promote equitable learning. (Link)
🎥 Media & Entertainment
What to expect from a potential new tool coming to Microsoft Edge soon: a browser-integrated cryptocurrency wallet. (Link)
How can the metaverse transform our lives beyond recognition? (Link)
More Singaporean Gen Z and millennials are familiar with and excited about the metaverse. (Link)
These Fortnite pro SypherPK content are trending on TikTok for their stylish gameplays, hilarious moments, and more. (Link)
Geometry Ogilvy Japan creates a virtual firm to launch the new web3 metaverse platform aU (Alpha-U). (Link)
🖼 Art
Courtyard's on a mission to unlock the $400B collectibles market and bring it to the blockchain. (Link)
Brigitte Macron strolled into NFT Paris and it was a sight to behold. (Link)
Peek into Lamborghini’s commemorative collectible for its 60th year. (Link)
HeartX’s recently rebranded digital art platform is touted as a transparent space for artists, collectors, and the web3 community. (Link)
After presenting M+ Kusama exhibition and Metaverse Art Gallery last year, there’s no stopping HSBC from changing Hong Kong’s art landscape. (Link)
Alexander Ermakov on art: Technology will eventually create a new world for us all (and the metaverse is developing at a crazy fast speed…) (Link)
🤖 AI
Nvidia is raking in profits from AI, but competition from hyperscalers keeps things interesting. (Link)
Artists and writers are fighting back against AI. (Link)
What’s the stock market’s take on the move from metaverse to generative AI? (Link)
How AI figures in voice cloning. (Link)
Oncyber’s GPT-powered custom metaverse worlds: What could possibly go wrong? (Link)
AI is ready to reap the rewards of a blockchain-based data infrastructure. (Link)
Top AI acronyms you better be familiar with in 2023. (Link)
💸 Funding & Partnerships
Free trade zone Dubai Multi Commodities Centre inks deals with South Korean government and companies to bring more web3 and metaverse businesses to the emirate. (Link)
Flying Sheep Studios just sheared off a cool $1.2M in German government funding for its metaverse game. (Link)
Japanese game publisher Bandai Namco Entertainment uses web3 metaverse fund to invest in SuperGam. (Link)
Indonesia’s WIR Group teams up with content creator Nas Daily for a glimpse of the future of interactivity. (Link)
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All content on this newsletter is for informational purposes only and does not aim to serve as or replace expert investment advice.
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